Play Soca — LONNI OMARII PORTFOLIO

L.OMARII@OUTLOOK.COM / @RGB.LON

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ATOMIC-HUMAN ATOMIC-HUMAN TEASER ALGAE RIVER MOLASSES PLAY SOCA SOCIAL MEDIA AND POSTER DESIGN FOR LABRUM LONDON STREET ART CLUSZTER CONTENT CREATOR AT LEMONTANK LIKE-MINDED-REBELS ABOUT THE DESIGNER

PLAY SOCA

BRIEF:

Introduce and educate a global audience about the various sub-genres of Soca music.

Celebrate the vibrancy and diversity of Caribbean Carnival culture through bold and energetic design.

Make the learning process fun, interactive, and visually memorable.

Target Audience: People outside of Caribbean culture.

SOLUTION:

I developed the brand, Play Soca. They are a set of 6 educational flashcards that teach the user about the differences between the sub-genres.

I designed a charcter for each island, reflecting the bold, lively spirit of Carnival through th bold colours which relate that country’s flag and the wide stance.

I wanted to use design to visualise the concept of music being able to transport us mentally. So I designed two posters that show an isolated character listening to music and then a group of characters enjoying themselves on a Caribbean beach.

SOFTWARE USED:

ADOBE PHOTOSHOP, ADOBE INDESIGN, ADOBE ILLUSTRATOR

TAGS:

BRANDING, POSTER DESIGN